Small Business Owners Hope to Cash In Saturday

CHARLOTTE, N.C. – Small business owners are also looking for cash in on the busiest shopping weekend of the year. More than 150 shops will participate in Small Business Saturday in South End and Plaza Midwood.

Clifton Castelloe and his wife just marked three years since opening Moxie Mercantile in Plaza Midwood.

“All the relationships that you develop owning a store has really, really been rewarding,” Castelloe says.

Like other small business owners, he’s hoping for a boost from the annual Small Business Saturday.

“It’s shined a spotlight onto small business that maybe didn’t exist before,” he says.

According to the U.S. Bureau of Labor Statistics, only 50 percent of small businesses last five or more years.

That’s why it’s critical for shops to get the word out.

“By keeping business local I think it just helps promote a sense of community as well as local success,” says small business owner Mark Hoffman.

His business has beat the odds. Inside Out Sports in South End has been open for 10 years.

He knows he can’t compete with the big box stores on price.

Instead, he touts personal service, building a relationship with his customers.

“Would you rather have success shared by someone you know and can identify and be on a first-name basis with, or someone you’ve never heard of who lives in a different state or a different country?” Hoffman asks.