Musical Acts Announced For 2019 CIAA Tournament In Charlotte
CHARLOTTE, NC – The Central Intercollegiate Athletic Association (CIAA), the first African American athletic conference in the country is bringing top hip hop, R&B and jazz recording artists to the 2019 CIAA “Live the Legacy” Men’s and Women’s Basketball Tournament in Charlotte, Feb. 25 – March 2.
The tournament will feature the conference’s 13-member institutions, including its newest member Claflin University. This year’s 24-game bracket will begin in Bojangles’ Coliseum on the evening of Monday, Feb. 25 to accommodate a new round of games and will conclude with the highly-anticipated championship finals in the Spectrum Center on Saturday, March 2. In addition to the schedule of men’s and women’s games and championships, HBCU alumni, tournament fans and attendees from the local Charlotte community will enjoy performances by the hottest musical acts.
R&B singer and songwriter Jacquees, the self-titled King of R&B to his millions of followers on Instagram and fans around the world, will perform during halftime at the Men’s Championship game on Saturday, March 2 at Spectrum Center. Icy/Artistry World/Warner Brothers Records artist, rapper and songwriter Saweetie will provide the halftime entertainment the evening of Friday, March 1 at the Spectrum Center. Saweetie released her first major label album “High Maintenance” last March and burst onto the scene when her first video “Icy Girl,” became the viral hit of 2017 with 67 million views thus far.
Shanachi recording artist Mike Phillips, one of the most electrifying instrumentalists today will perform his moving rendition of the national anthem at the Spectrum Center on Friday evening, March 1 and Saturday afternoon, March 2. Phillips has recorded and toured with the legendary “Big Three” of American Soul and Pop music: Prince, Michael Jackson and Stevie Wonder.
Additional performers at Spectrum Center on Saturday March 2 are Porcelan, a Made in Memphis Entertainment recording artist and songwriter. Her rise in the industry begun last fall with her debut single, “The Real Thing Don’t Change.” Her current single “Lois Lane,” is #15 on Billboard and Urban AC Mediabase chart. Porcelan will sing the national anthem at the Women’s Championship Game. Showcasing his hit songs during halftime at the Women’s Championship Game on March 2, one of R&B’s top performing artists Bobby V (known as Bobby Valentino) has 3 No.1 albums on Billboard’s Top R&B charts. He is currently getting ready for The Millennium World Tour with B2K, with hits dating back to 2006.
On Saturday afternoon, fans can also stop by the Flight Deck restaurant on the Founders Level at the Spectrum Center to enjoy live performances by Porcelan and Mike Phillips.
For access to the CIAA Tournament’s 24 action-packed games, vendors, food and live performances by the aforementioned national recording artists and more, fans can purchase all-session game tickets by clicking here and on-site at the Spectrum Center box office until Feb. 15.
Single-Session tickets are now on sale at Ticketmaster and the box offices at Bojangles’ Coliseum and Spectrum Center.
The CIAA launched the “Live the Legacy” campaign exclusively for this year’s tournament, incorporating its key pillars of tradition, leadership, and community to engage fans. The campaign is designed to showcase the CIAA schools, players and coaches, as well as fans of the game and the conference’s immersive cultural experience. The “Live the Legacy” campaign will be integrated across all CIAA championships and platforms including social media and will be featured on the digital assets of the CIAA’s 13 affiliated colleges and universities’ as well as partner sites. #LiveTheLegacy, and #WeAreLegacy and the conference’s longstanding rallying cry #CIAAForLife will be used across all social media platforms.
Fans seeking additional information regarding game dates, times, updates, Toyota Fan Fest and musical performances at the 2019 CIAA Basketball Tournament can download the CIAA Mobile App.
The CIAA Championship Basketball Tournament is ranked 3rd among the most attended and anticipated NCAA events, and currently draws over 150,000 fans.