Apple Launches New Privacy Website, But Policies Unchanged

CUPERTINO, Calif. (AP) โ€” Apple is expanding its website on privacy with more explanations about its commitments, though its policies and practices arenโ€™t changing.

The new site Wednesday is part of Appleโ€™s ongoing push to distinguish itself from data-hungry, advertising-fueled rivals such as Google and Facebook.

Appleโ€™s privacy website is mostly a usersโ€™ guide with papers on how to prevent apps and other third-party services from unnecessarily tracking usersโ€™ location and behaviors.

The companyโ€™s actual privacy policy hasnโ€™t changed.

Many of the new privacy enhancements were announced earlier as part of Appleโ€™s iOS 13 software update for iPhones. Changes include the ability to sign in to third-party services with an Apple ID account rather than Facebookโ€™s or Googleโ€™s, plus more notices and warnings about apps tapping location data.