New Study Says The More Diverse A Movie Is, The More Money It Brings In

CHARLOTTE, N.C. — It’s official: diversity brings in the big bucks. The more diverse a movie is, the more money it makes, according to a new study. It makes senses: if films relate larger audiences, more people go see them. The UCLA Hollywood Diversity Report found the more minorities in a film, the better it preformed.

In fact, eight of the top 10 films in 2021 featured casts with at least 30 percent minority actors. And films with less than 11 percent minority actors were the lowest box-office performers.

People around Charlotte said they were happy to hear Hollywood is finally reflecting the diversity we see in the world:

“It’s a little shocking, but it’s good news.”
“I always wanna see like a reflection of myself on screen.”
“I think that’s a big opening for everybody.”
“It’s really important for, I think, a younger generation to see people that look like them in heroic rolls.”

While Hollywood is slowly making progress, there’s still a long way to go. As the 94th Academy Awards near, Halle Berry is reflecting on her win as the only Black woman to ever win the Best Actress Oscar. Berry said it’s heartbreaking to know she’s still the only one, but the lack of diversity doesn’t detract from the great work being done by Black actresses.

Our question of the night: is diversity in movies important to you?

This episode’s panel features:
WCCB TV’s Morgan Fogarty
WCCB TV’s Zach Aldridge
WCCB News Edge contributor and host of Live with The QCB on 94.7 FM, Tremaine “QCB” Sloan