RALEIGH, N.C. — Governor Roy Cooper signed an Executive Order on Friday establishing rules for how college athletes can earn compensation for use of their name, image, and likeness.
Cooper’s order comes after the National Collegiate Athletic Association (NCAA’s) new rules took effect on July 1st, allowing student-athletes to benefit from their likeness while enrolled in school.
“This order ensures that North Carolina has rules in place to let collegiate student-athletes earn compensation from their name, image and likeness. Treating these athletes fairly and uniformly will help our state remain a competitive and desirable place to get educated and compete,” says Governor Cooper.
In North Carolina student-athletes will not be allowed to enter into contracts or get paid for use of their name, image, or likeness, if that contract is contingent on the student enrolling at a certain university or playing for a certain athletic program, according to the order.
Cooper says colleges themselves will still not be allowed to pay their student-athletes for use of their name, image, and likeness under this new order.
No school resources may be used in promotion of a student-athlete including wearing uniforms, and school officials will have the ultimate say on what rules they expect their students to follow.
Officials say currently 25 states have enacted similar laws or issued executive orders to allow students to receive compensation for their images, likeness, and name.
Click here to read full Executive Order.
