Gaston County Launches “Gaston Saves” Initiative To Promote The Use Of Masks

GASTONIA, N.C. — Gaston County announces their media and marketing campaign “Gaston Saves,” as an effort to get more people to wear face masks during the pandemic, according to a news release.

The County says they will launch the campaign under Gaston SAVES, Safety, Awareness, and Vital Emergency Support, and use its website GastonSaves.com to connect the community with information and resources.

Beginning the campaign, Gaston County will focus on COVID-19 with a #MaskTogetherGC campaign running through the end of 2020, according to a news release.

County officials say they will use a portion of federal CARES Act funding to pay for the new initiative, and that they need to launch the campaign before Labor Day weekend, as the County says they saw spikes in the spread of COVID after Memorial and Independence Day.

“Every decision we make has an impact on us, our families, our coworkers and friends – but also on the whole community, our businesses and schools and our ability to manage this together,” Gaston County Public Health Director Steve Eaton said.

Due to the daily case counts and hospitalizations Gaston County felt this initiative was important, and officials plan to provide curbside pickups for packs of 5 face masks to anyone who needs them starting September, 4th at local library branches between 10 a.m. and 5 p.m.

“We do not want there to be any barriers for our citizens to get what experts say is a simple, but effective way of keeping each other safer,” County Manager Dr. Kim Eagle said.

Gaston County says they will also formalize a task force, with local health care partners, to prepare for the flu season and the possible additional impacts that the flu could have on the community during the COVID-19 pandemic.