The Robinhood Investing App Spends Big To Try To Fix Its PR Problem
CHARLOTTE, N.C. – Robinhood knows it has a PR problem. That’s why the company paid a reported $5.5M for a 30 second Super Bowl ad. The spot will feature everyday people to try to underscore Robinhood’s brand messaging that it is “opening America’s financial system to everyone.”
Democratizing investing has long been a key selling point for the app. But Robinhood’s identity has suffered severe damage after the company prohibited trading of stocks like GameStop and AMC. The move resulted in a class action lawsuit against the company and condemnation from lawmakers, including Senator Elizabeth Warren.
And, the Edge must give credit where credit is due. We laughed last week when rapper Ja Rule offered his financial advice on the Robinhood situation. Well, he’s getting the last laugh. 44-year-old Jeffrey Atkins posted his results from his enrollment at a Harvard Business School online certificate program which shows that he completed the “Entrepreneurship Essentials” course. Rule shared the post with the caption, “I ain’t the sharpest knife in the drawer but…”
Our question of the night: who would you forgive first, Robinhood or Ja Rule?
This episode’s panel features:
WCCB TV’s Morgan Fogarty
WCCB News @ Ten anchor Drew Bollea
WCCB Sports anchor Zach Aldridge