Cheerwine Festival Returns To Salisbury In May

SALISBURY, N.C. — The Cheerwine Festival is bringing live entertainment and family fun back to Salisbury with the return of the popular event in May.

Festival goers will be able to enjoy live entertainment from local, regional and national musical acts; delicious Cheerwine-inspired food, drinks and crafts from Carolinian vendors; kid-friendly activities; and plenty of ice-cold Cheerwine. WCCB Rising’s Lauren McDonald, Nicole Madden, and Joe Duncan will even be emceeing the fest on Saturday.

The event will be held on Saturday, May 21 from noon to 10 p.m.

“We first hosted the Cheerwine Festival in 2017 for our 100th anniversary, and now it’s become an annual event to celebrate our tremendous fans and the City of Salisbury, and pay homage to the unique tastes, sights and sounds rooted in the Carolinas,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We’re excited to welcome back our passionate fans who travel from across the South to celebrate with us against the backdrop of beautiful, historic downtown Salisbury.”

The full musical lineup, along with additional details about the outdoor festival, is set to be released in the coming weeks.

“Just like Cheerwine, Salisbury is a Carolina original,” says Karen Alexander, Mayor of Salisbury. “We’re excited to welcome visitors with open arms to our city in the heart of the beautiful Piedmont region. We look forward to sharing our unique art and architecture, culinary experiences and historical attractions along with all the wonderful programming the Cheerwine Festival offers.”

Since the inaugural event, the Cheerwine Festival has boosted the Salisbury’s economy with an estimated impact of more than $1.5 million, according to a news release.

For information on vendor application information, click here.

For more information on the festival, click here.