Talk, Truth, Tea: Rising helps celebrate at 2025 Cheerwine Festival

SALISBURY, NC– In the beginning … there was Cheerwine! Cheerwine was celebrating “100 Years of Cheer” and wanted to share the cheer with their hometown of Salisbury, NC. So they decided to have a festival, with true Southern hospitality. Working with the City of Salisbury and local organizations, they organized a celebration of all things good and cheerful, southern and delightful.