SAN FRANCISCO (AP) β A Vegas-style nightclub with high-tech light and sound, video screens and several stages has become San Francisco’s hottest venue for classical music.
SoundBox is the San Francisco Symphony’s latest effort to attract a younger audience as it faces dwindling ticket sales and an average attendee age of over 60.
With sold out performances that mix traditional and modern sounds in a casual, tech-friendly atmosphere, many say the city’s symphony just hit the right note.
Organizers say the nightclub built inside a cavernous rehearsal hall behind the imposing Davies Symphony Hall offers an alternative to the traditional concert hall experience and allows musicians and a young audience to explore music innovations.
The symphony’s first four-month season at the club was sold out, in part because tickets sold at $25.
