Couch Chat: Is The Black Friday Trend Dying?

Is it a boom or a bust? Black Friday isn’t drawing in shoppers like it used to. For the second straight year, more people are likely to shop online, rather than in stores. Department stores are struggling to stay relevant, a record number of stores have already closed this year.

A survey by the National Retail Federation found that 59% of shoppers plan to shop online this year. Why is Black Friday dying?