What Will Cut Through Media Noise With Cohen Testimony?

NEW YORK (AP) โ€” To a nation watching on television, Michael Cohenโ€™s congressional testimony on Wednesday was less about the goods he has on former client Donald Trump than it was a question of who to believe.

Cohen bluntly described the president as a racist, con man and a cheat in his opening statement. Yet since it was surrounded by hours of congressional Republicans and allies in the media denigrating Cohenโ€™s character, the question is whether that testimony will resonate or be lost in the noise.

It was treated with importance by the nationโ€™s media. Broadcast television networks broke away from regular programming to show the testimony, along with the news networks, even as Trump was in Vietnam for a summit with North Korean leader Kim Jong Un.

โ€œIโ€™m not sure how many minds itโ€™s going to change,โ€ said Fox Newsโ€™ Chris Wallace after a break in Cohenโ€™s testimony. Trump loyalists are not likely to take seriously the words of a man soon headed for three years in prison for crimes committed during his role as the presidentโ€™s fixer, paying two women to keep quiet about their charges of an affair. Trump has denied the allegations.

โ€œIf you donโ€™t like Donald Trump, this is catnip,โ€ Wallace said.

Congressional Republicans sought to undermine the hearing from its outset, with Cohen sitting silent as they fruitlessly argued for an adjournment because they didnโ€™t get a copy of his testimony far enough in advance. Then, during questioning that alternated Democratic and GOP members, the Republicans suggested he was a disgruntled job-seeker who wanted to work in the White House and that his criminal acts made him a worthless witness. They picked apart financial forms to suggest improper actions and questioned him on whether heโ€™d profit from his association with a future book deal.

โ€œAll the Republicans want to do is impeach and dirty up Michael Cohen, whoโ€™s dirtied himself up just fine,โ€ journalist David Cay Johnston said on MSNBC.

Former New Jersey Gov. Chris Christie, a Republican and Trump supporter who was working as an ABC News analyst on Wednesday, suggested the presidentโ€™s supporters in Congress hadnโ€™t done well in coordinating their message with the White House. In their zeal to denigrate Cohen, they were doing little to address the substance of Cohenโ€™s testimony.

โ€œHeโ€™s sitting in Vietnam right now fuming that no one is defending him,โ€ Christie said.

In one memorable moment, Cohen himself exhibited frustration at GOP cross-examination, saying they were doing what he did for 10 years as a lawyer โ€” protect Donald Trump. People who follow Trump, โ€œas I did blindly, are going to suffer the same consequences that I suffered,โ€ he said.

CNN brought John Dean in as a commentator with a unique viewpoint that viewers of an older generation could appreciate. Dean was a White House lawyer whose congressional testimony about the Watergate scandal was particularly damaging to President Richard Nixon. Dean said he felt Cohen was an effective witness who was damaging Trump.

โ€œPeople can judge for themselves,โ€ Dean said. โ€œHe regrets having lied, heโ€™s telling the truth now and the truth hurts.โ€

The cable news networks showed different judgment in their importance of the hearing in the hours leading up to it. In the five hours leading up to Cohenโ€™s testimony, CNN spent three and a half of them discussing that story and 37 minutes on Trumpโ€™s summit in Vietnam, according to the liberal media watchdog Media Matters for America. MSNBC spent two and a half hours on Cohen. Fox News Channel devoted 56 minutes to the Cohen story and one hour, 46 minutes on the presidentโ€™s meeting with North Koreaโ€™s leader, Media Matters said.

In the hour before Cohen appeared, Fox News anchor Bill Hammer described the former lawyerโ€™s upcoming testimony as โ€œhighly defamatoryโ€ and wondered why the hearing was being held on the same day as an important international event.

During Cohenโ€™s testimony, at the time he was calling Trump a con man, a chyron on the side of Foxโ€™s screen listed the specific criminal counts to which he had plead guilty.

Cohenโ€™s testimony is โ€œan effort to humiliate the president at a time when he needs to be totally focused on developing a relationship with Kim and coming to some agreement on the denuclearization of the Korean peninsula,โ€ retired Lt. Gen. Jerry Boykin said on Fox. โ€œI think this is scandalous, quite frankly.โ€