NC Attorney General Sues Eight More E-Cigarette Companies

CHARLOTTE, NC -The fight against E-Cigarettes takes another step on Tuesday as North Carolina’s attorney general files a lawsuit against eight vape companies.

Josh Stein announcing in a phone call with reporters that “there is a vaping epidemic among high schoolers and middle schoolers.” And that the companies selling the products are “unlawfully targeting children” with flavor names like cotton candy and social media ads.

Stein is suing eight vape manufacturers including, Beard Vape, Direct eLiquid, Electric Lotus, Electric Tobacconist, Eonsmoke, Juice Man, Tinted Brew, and VapeCo.

“That is going to hurt our businesses as well too,” said Frank Shalo, the manager of Cloudzilla Robacco and Vape in Plaza Midwood. He says the vape products included in the lawsuit are very popular for his customers.

“Roughly 35% of our sales,” said Shalo.

Stein also sued Juul, the largest maker of vape, for similar reasons in May.

“Our investigation showed two things, one it targeted young people, and two it misleads the public about the potency of the nicotine in its products,” said Stein when announcing the Juul lawsuit.

Doctors with Novant Health have cautioned that early exposure to the nicotine in vape products can delay brain development. They say extended use can lead to severe lung illness.

Meanwhile, pro vaping organizations call the lawsuits unnecessary.

A statement from the American Vaping Association reads, ” Attorney General Stein’s strategy seems to be using the power of the state and the prospect of six or seven figure legal bills to bully small businesses.