Edge on Demand: Your Charity’s Next Viral Campaign?

WCCB Edge,
Wccb Charlotte Sept 2025 Icon 512x512
This video is no longer available.

Β Even a former Commander in Chief can’t escape the Ice Bucket Challenge. Β Former presidents, and even basketball royalty like Michael Jordan, are taking the Ice Bucket Challenge. Β 

You’ve seen countless celebs along with a lot of us here at WCCB get soaked. Β But the laughs come with an added bonus: increased awareness for Lou Gehrig’s Disease. Β  The ALS Association has raised more than $15 million since the challenge began. Β Project ALS estimates its donations are 50 times the normal limit.

So what viral campaign should your favorite charity start?

Plus:

  • Banning Nuts on Airplanes?
  • Suspended for Saying “Bless You”
  • Don’t Call 911 About Your Drug Dealer, People

Β