Edge on Demand: Your Charity’s Next Viral Campaign?

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 Even a former Commander in Chief can’t escape the Ice Bucket Challenge.  Former presidents, and even basketball royalty like Michael Jordan, are taking the Ice Bucket Challenge.  

You’ve seen countless celebs along with a lot of us here at WCCB get soaked.  But the laughs come with an added bonus: increased awareness for Lou Gehrig’s Disease.   The ALS Association has raised more than $15 million since the challenge began.  Project ALS estimates its donations are 50 times the normal limit.

So what viral campaign should your favorite charity start?

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